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Slipping into a pair of Andcircus micromodal underwear is like wrapping yourself in a whisper of luxury soft, breathable, and effortlessly comfortable. Made from sustainable Lenzing Modal Micro, this fabric redefines innerwear with its eco-conscious design and unparalleled softness. But to preserve that cloud-like feel and ensure your boxers, briefs, or bras last, proper care is non-negotiable. With the men's underwear market set to hit USD 66.18 billion by 2033, propelled by a surge in demand for sustainable and comfort-driven designs, micromodal is leading the charge. Here's how to maintain your Andcircus pieces to keep them pristine, functional, and ready to wear, whether you're in bustling Mumbai or serene Kerala.

The Unique Appeal of Micromodal

Micromodal stands apart from traditional fabrics like cotton or polyester. Sourced from beech tree pulp, it's a sustainable marvel biodegradable, hypoallergenic, and exceptionally soft. Industry data highlights a 40% spike in demand for moisture-wicking fabrics, driven by health-conscious consumers and active lifestyles. Andcircus embraces this with its Tencel ModalMicro fabric, which wicks moisture, breathes easily, and caters to sensitive skin. The brand's inclusive ethos shines through its size range (XS to 5XL) and gender-agnostic prints, ensuring every body finds a perfect fit. Yet, micromodal's delicate fibers demand careful handling to avoid wear, stretching, or fading of those vibrant designs that set Andcircus apart from competitors like Jockey or Enamor.

Caring for micromodal isn't about complex rituals but about respecting its unique properties. Harsh detergents, high heat, or rough handling can weaken its fine structure, dulling its luster and elasticity. By adopting a few intentional habits, you can keep your underwear whether boxer briefs bought on Flipkart or a maternity bra from Firstcry looking and feeling as fresh as the day you unboxed it. Let's break down the essentials of micromodal care, tailored to Andcircus's eco-friendly, fashion-forward ethos.

Washing: Handle with Care

The foundation of micromodal longevity starts with washing. Always consult the care label Andcircus provides clear guidance to protect your investment. Micromodal thrives in cold or lukewarm water (30C or below), as hot water can degrade its fibers, sapping elasticity and softness. Use your washing machine's gentle cycle to reduce agitation, which helps prevent pilling or stretching, especially for delicate items like padded plunge bras or maternity lounge bras with adaptive cups.

Your choice of detergent is critical. Harsh chemicals and bleach can erode micromodal's structure, so opt for a mild, eco-friendly detergent designed for delicates. For hand-washing, a preferred method for bras or small batches, soak the underwear in a basin with a dash of detergent for 15 minutes, then gently agitate. Avoid scrubbing or twisting, which can distort structured pieces. In regions like Delhi or Karnataka, where hard water is prevalent, a water softener can prevent mineral buildup that dulls the fabric's sheen and breathability. Whether you're shopping on Myntra or Ajio, these steps ensure your Andcircus pieces stay vibrant and soft.

Drying: Embrace the Air

Drying micromodal requires a gentle touch. A hot dryer is a recipe for disaster, shrinking fibers and weakening elasticity. Air-drying is the gold standard lay your underwear flat on a clean towel or hang it on a drying rack in a shaded, well-ventilated spot. Direct sunlight can fade Andcircus's signature prints, which distinguish the brand from competitors like Clovia or Zivame. This is especially relevant in sunny regions like Tamil Nadu or Gujarat, where UV exposure is intense.

If air-drying isn't feasible perhaps during the monsoon in West Bengal or Kerala use a dryer's low-heat or air-fluff setting. For bras, reshape them while damp to maintain their form, and avoid hanging by the straps to prevent stretching. For boxer briefs or hipsters, ensure they're spread evenly to avoid creases that could undermine Andcircus's fuss-free construction. These small steps preserve the fabric's integrity, keeping your underwear ready for daily wear or special moments.

Storing: Protect and Preserve

Proper storage is an often-overlooked step in micromodal care. Fold your underwear neatly and store it in a drawer or organizer to prevent stretching. For bras, particularly Andcircus's maternity designs with wrap-over fronts, stack them lightly or use a bra organizer to maintain their shape. Overcrowding can cause friction and pilling, so give your collection room to breathe. If you've built a custom pack of 3, 6, 9, or 12 pieces a popular option on Nykaa Fashion separate prints and colors to avoid dye transfer.

For travelers in Telangana or Uttar Pradesh, pack micromodal underwear in breathable cotton bags to shield them from snags. These habits not only extend the life of your Andcircus collection but also align with the brand's commitment to sustainability, reducing the need for frequent replacements. With boxer briefs dominating 45% of global underwear sales, proper care ensures your favorites remain a wardrobe staple.

Overcoming Objections to Micromodal

Andcircus's objection list notes concerns like too playful designs or limited retail presence. Yet, the brand's bold prints are a purposeful celebration of inclusivity, resonating across Instagram and Pinterest, where diverse audiences engage with its body-positive message. Availability is no longer a hurdle, with Andcircus expanding on platforms like Firstcry, Noon, and StoreHippo, reaching customers in Haryana and Maharashtra. The misconception that micromodal is high-maintenance persists, but its care routine is simple and rewarding. By following these guidelines, you'll unlock the full potential of your underwear, from comfort to durability.

Sustainability: A Core Strength

Micromodal's eco-friendly profile is a major draw, aligning with a market growing at a 6.85% CAGR due to demand for sustainable fabrics. Andcircus's Tencel ModalMicro is biodegradable, offering a greener alternative to synthetics. Proper care extends the life of each pair, whether a bikini brief or a couple's matching set, minimizing environmental impact. With trunks and briefs seeing 30% growth globally, driven by fashion-forward trends, maintaining your micromodal pieces keeps you ahead of the curve while supporting a brand rooted in conscious fashion.

This commitment resonates in Andcircus's target regions, where urban consumers in Bengaluru and Kolkata prioritize sustainability. By caring for your underwear, you're not just preserving a purchase you're contributing to a movement that values quality over disposability. The brand's 100% satisfaction guarantee, including a no-questions-asked replacement for your first pair, underscores its confidence in delivering lasting value.

The Long-Term Payoff

Your Andcircus micromodal underwear is more than a daily essential it's a testament to craftsmanship, inclusivity, and environmental responsibility. From the vibrant markets of Chennai to the fast-paced streets of Hyderabad, these pieces are designed to celebrate every body. Gentle washing, air-drying, and thoughtful storage will keep your collection in top condition, ready for any occasion. The effort is minimal, but the impact is significant: you're safeguarding a product that's as kind to your skin as it is to the planet.

As you pull on those ultra-soft boxer briefs or slip into a perfectly fitted bralette, take pride in the care you've invested. In a market projected to reach USD 82.03 billion by 2034, driven by demand for stylish and comfortable undergarments, Andcircus stands out for its blend of innovation and heart. Micromodal care isn't just about maintenance it's about honoring a choice to live sustainably and confidently. Here's to underwear that endures, and a future that thrives.

Disclaimer: The above helpful resources content contains personal opinions and experiences. The information provided is for general knowledge and does not constitute professional advice.

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Uncomfortable underwear shouldn't steal your confidence. At Andcircus, we craft ultra-soft, sustainable Lenzing Modal Micro innerwear for every body, XS to 5XL. From briefs to bras, our custom packs fit you perfectly. Shop risk-free with our 100% satisfaction guarantee and embrace comfort that includes everyone. #LoveEveryBody. Shop Now!