AirSoftTM Collection is all about fundamentals whereas PureSoftTM Collection is a luxury.

When it comes to choosing between our AirSoft™ and PureSoft™ collections, the difference is all in the details.

ABCs:

The AirSoft™ Collection is built on the fundamentals—providing everyday comfort with our signature ABCs: All-around Comfort, Beechwood Softness, and Crisp Colors. It's the perfect option for those who seek reliable comfort and natural softness day in and day out.

XYZ:

On the other hand, the PureSoft™ Collection is designed for those who want to indulge in ultimate luxury. PureSoft delivers the XYZs: Xceptional Softness, Yearlong Luxury, and Zero Compromise. This collection is the ultimate in pure, gentle opulence.

Stripping down to the core, here's a comparison between AirSoftTM & PureSoftTM:

Whether you're looking for fundamental comfort or luxurious softness, we've got you covered.

Start your softness journey with the AirSoftTM range created for everyday wear and expand your range of luxury with our PureSoftTM collection.